Never choose a wig color without first going to several online wig stores to check out their color charts. Wigs.com, e-Wigs.com and Name Brand Wigs.com are some online wig stores that have nice color charts or good color descriptions. Narrow your color choices down to a couple of possibilities. Call the customer service number listed on the wig site to discuss your wig colors with a representative. Some are very talkative and will give you a full description–which is only their personal opinion, and may differ from your idea of what is light versus dark, blonde versus light brown, or what ash, golden or strawberry should look like. I’ve also had a couple of representatives that really wouldn’t say too much because it’s only their opinion and they don’t want to mislead you. I like to call Name Brand Wigs because the girls are not afraid to describe the colors in detail. Most of the time I find that I am a little overwhelmed with all the details I’ve just taken in…and feeling thoroughly confused (try to take notes as they are talking). So, to clarify things a little more, I ask questions like: overall is this color darker or lighter than another color, (taking into consideration how it is highlighted or if the colors are evenly mixed), or is one more ash, more golden or more strawberry than another? Every wig site has a color disclaimer somewhere on their site. Also, make sure you read the store’s return and exchange policy.
Of course, the best way to choose a color online would be to purchase a color ring, however there are a couple of drawbacks to this method. Each manufacturer has different color rings that reflect their own particular color names and numbers, and they’re not cheap. Some wig stores have a color ring loaner program which allows you to send the color ring back in its original condition, within a specified amount of time and you will get an in-store credit for the amount of the color ring, less shipping. I have never done this because I would never make it to the post office to send it back. See my Online Wig Store Guide for information on which stores have a color ring loaner program.
Even with a color ring in my hand, I would still call customer service to ask how the color is distributed throughout the wig based on the letters in the color code. I don’t know about you, but I can’t imagine how a color is going to look on my entire head from a teeny tiny little color swatch! I recommend using ALL of the above methods when choosing a wig color. In my opinion, color is the one thing you don’t want to get wrong.
See below for blonde, strawberry, auburn and light brown color comparison pics. If you would like help with darker brown/auburn wig colors a very good blog site is 100% Real.